About the Continuing Professional Education Programme
Part I: Graphic Design Fundamentals
Foundational visual and cognitive organisational processes for the practice of visual communication, presented through lectures and applied through studio exercises. This course focuses on the importance of the organisation of information and the usage of basic design skills to enhance communication. Includes visual perception and organisation, visual ideation, and visual problem-solving processes, techniques, and principles.
The following aspects of study will be offered:
Studies in Proportion and Composition
Colour theory and Gestalt Theory
Typography and editorial design (workshop)
Representation and meaning in design (Communication theory)
Corporate and promotional design (workshop)
Inter-active and time-based design
Part II: Graphic Design and Digital illustration
Digital illustration is a challenging but expressive area of graphic design. It brings out each artist's unique personal style. Students work on conceptual briefs that will stretch them intellectually, whilst developing methods of research and investigation which will inform future work. Students have the opportunity to work in a range of media including: digital illustration, drawing, book and editorial illustration and photography.
Much emphasis is placed on reaching the target audience while employing the most appropriate media.You will learn to use the Design Process techniques, which is widely used within industry. This involves: Problem Analysis and Research, Strategy/Concept, Ideas Development, Synthesis, Production and Evaluation.
Part III: Advanced Graphic Design (Art & Creativity)
This module is about changing the way you see the world. It is about opening your eyes and encompassing new experiences. It is about not accepting things at face value and always asking "why?". It is a time when you come to terms with lateral thinking and problem solving and learn to take an idea further than you ever thought possible. Much emphasis is placed on the intellectual development of ideas, as well as the skills acquisition necessary to communicate. Students in this course examine the core aspects of advertising from its emergence as a force in Western culture to current developments in electronic media. While reviewing such basic components of advertising as marketing goals, concept development, good design, copywriting and strategic problem solving, students come to understand the day-to-day realities of working for an advertising agency. Students develop abilities to think conceptually and strategically, employing creativity, research and analysis to inform their solutions.
Our workshops teaches you to reach an inner landscape of rich personal imagery and symbolism. Special exercises help you explore and express your life story and revitalise your creative flow. Problem solving and ideas remain core with a greater emphasis on appropriateness of solutions. Practical work includes: Advertising Project, Social Poster Project, Packaging, Logo Design and Typography Projects.